Vol. 3 No. 1 (2025): Vol. 3 No. 1 (2025): FR Journal

Published: 2025-08-09

Articles

  • When advocates become adversaries: Strategic brand responses to influencer betrayal in the de-influencing era

    Abstract views: 77 / PDF downloads: 44
    Simon Suwanzy Dzreke, Semefa Elikplim Dzreke
    1-19
    DOI: https://doi.org/10.71350/30624533111

  • Navigating the digital frontier: Transforming sales management for online sales and digital customer interactions

    Abstract views: 39 / PDF downloads: 30
    Simon Suwanzy Dzreke, Semefa Elikplim Dzreke
    20-41
    DOI: https://doi.org/10.71350/30624533112