Vol. 3 No. 1 (2025)

Published September 1, 2025

Vol. 3 No. 1 (2025): Frontiers in Research

Articles

Simon Suwanzy Dzreke, Semefa Elikplim Dzreke

1-19

When advocates become adversaries: Strategic brand responses to influencer betrayal in the de-influencing era

https://doi.org/10.71350/30624533111

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DOI: https://doi.org/10.71350/30624533111

Simon Suwanzy Dzreke, Semefa Elikplim Dzreke

20-41

Navigating the digital frontier: Transforming sales management for online sales and digital customer interactions

https://doi.org/10.71350/30624533112

PDF

DOI: https://doi.org/10.71350/30624533112

Simon Suwanzy Dzreke, Semefa Elikplim Dzreke

42-58

Consumer awareness & switching barriers in telecom: How sim-swap friction and plan complexity lock African users into suboptimal plans

https://doi.org/10.71350/30624533113

PDF

DOI: https://doi.org/10.71350/30624533113

Simon Suwanzy Dzreke, Semefa Elikplim Dzreke

59-77

Gendered firewalls: Intersectional barriers to women’s cybersecurity Careers in East Africa

https://doi.org/10.71350/30624533114

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DOI: https://doi.org/10.71350/30624533114

Simon Suwanzy Dzreke, Semefa Elikplim Dzreke

78-95

The 22% patriotism premium: How U.S. brands navigate nationalist expectations while protecting global supply chains

https://doi.org/10.71350/30624533115

PDF

DOI: https://doi.org/10.71350/30624533115