Vol. 3 No. 1 (2025): Vol. 3 No. 1 (2025): FR Journal

Published: 2025-08-09

Articles

  • When advocates become adversaries: Strategic brand responses to influencer betrayal in the de-influencing era

    Abstract views: 306 / PDF downloads: 202
    Simon Suwanzy Dzreke, Semefa Elikplim Dzreke
    1-19
    DOI: https://doi.org/10.71350/30624533111

  • Navigating the digital frontier: Transforming sales management for online sales and digital customer interactions

    Abstract views: 135 / PDF downloads: 89
    Simon Suwanzy Dzreke, Semefa Elikplim Dzreke
    20-41
    DOI: https://doi.org/10.71350/30624533112

  • Consumer awareness & switching barriers in telecom: How sim-swap friction and plan complexity lock African users into suboptimal plans

    Abstract views: 88 / PDF downloads: 52
    Simon Suwanzy Dzreke, Semefa Elikplim Dzreke
    42-58
    DOI: https://doi.org/10.71350/30624533113

  • Gendered firewalls: Intersectional barriers to women’s cybersecurity Careers in East Africa

    Abstract views: 73 / PDF downloads: 44
    Simon Suwanzy Dzreke, Semefa Elikplim Dzreke
    59-77
    DOI: https://doi.org/10.71350/30624533114

  • The 22% patriotism premium: How U.S. brands navigate nationalist expectations while protecting global supply chains

    Abstract views: 51 / PDF downloads: 47
    Simon Suwanzy Dzreke, Semefa Elikplim Dzreke
    78-95
    DOI: https://doi.org/10.71350/30624533115