https://firjournal.com/index.php/pub <p style="text-align: justify;"><em>Frontiers in Research</em> is a peer-reviewed journal that contributes to academic discourse across physical, applied, life, social, and medical sciences, as well as the humanities and arts, with attention to emerging areas of investigation. The journal publishes scholarly work in <em>English</em>, <em>Spanish</em>, and <em>Turkish</em>.</p> <p style="text-align: justify;">The journal functions as a meeting point where established research traditions engage with contemporary approaches. This structure enables scholars, practitioners, and educators to present work that explores new directions while maintaining scientific rigor. The interdisciplinary nature of the publication helps identify connections between different fields of study. Rather than limiting submissions to conventional disciplinary boundaries, the journal supports research that examines topics from multiple perspectives. Articles range from original empirical studies to theoretical frameworks that examine complex phenomena. This approach allows for the consideration of questions that benefit from cross-disciplinary insights.</p> <p style="text-align: justify;">As an open-access publication, the journal supports broad access to academic work, fostering inclusive participation in academic discourse. The platform values submissions that present thoughtful methodological approaches or examine developing aspects of established fields.</p> <p style="text-align: justify;">The journal welcomes scholarly contributions from researchers at all career stages - from early-career researchers offering new perspectives to experienced scholars contributing to their fields. Through careful review of content spanning original research, comprehensive reviews, and case studies, the journal seeks to participate in meaningful academic dialogue.</p> en-US editor@firjournal.com (Editor) editor@firjournal.com (Editor) Sat, 14 Mar 2026 22:26:22 +0100 OJS 3.3.0.21 http://blogs.law.harvard.edu/tech/rss 60 https://firjournal.com/index.php/pub/article/view/133 <p>As firms continue to use their right of reply on social media, deciding on when and how to respond to both positive and negative reviews has been an open question. This study investigates the mediating effect of review consensus’ on webcare and customer behavioral intentions. Drawing on signaling theory, cue consistency theory, and moral affect theory, the study specifically examined how a review consensus affects customers’ evaluation of a firm after they read an appreciative or accommodative webcare. Young consumers totaling about 282 were recruited from a Southeastern University in Nigeria to participate in a 2(consensus: high vs. low) × 2(webcare: accommodative vs. appreciative) between-subjects factorial design experiment. The findings showed that a positive significant effect for appreciative webcare on customer patronage and recommendation intentions. Also, review consensus was found to have a contrasting effect on appreciative webcare and customer behavoiural intentions. The theoretical and practical implications is discussed.</p> Obinna Christian Ojiaku Copyright (c) 2026 Obinna Christian Ojiaku https://creativecommons.org/licenses/by/4.0 https://firjournal.com/index.php/pub/article/view/133 Sat, 14 Mar 2026 00:00:00 +0100