DZREKE, S. S.; DZREKE, S. E. Beyond short-termism: An integrated artificial intelligence framework for linking brand equity and customer lifetime value to total marketing return on investment . Frontiers in Research, [S. l.], v. 6, n. 4, p. 307–325, 2026. DOI: 10.71350/30624533150. Disponível em: https://firjournal.com/index.php/pub/article/view/150. Acesso em: 10 sep. 2026.