DZREKE, S. S. The symbiotic interplay between big data analytics (BDA) and artificial intelligence (AI) in the formulation and execution of sustainable competitive advantage: A multi-level analysis. Frontiers in Research, [S. l.], v. 4, n. 1, p. 35–56, 2025. DOI: 10.71350/30624533119. Disponível em: https://firjournal.com/index.php/pub/article/view/119. Acesso em: 28 sep. 2025.