DZREKE, S. S.; DZREKE, S. E. When advocates become adversaries: Strategic brand responses to influencer betrayal in the de-influencing era. Frontiers in Research, [S. l.], v. 3, n. 1, p. 1–19, 2025. DOI: 10.71350/30624533111. Disponível em: https://firjournal.com/index.php/pub/article/view/111. Acesso em: 22 aug. 2025.